A well-written job ad is the first contact point between your company and potential candidates. It’s the first opportunity for your company to present your culture and values in a compelling manner. A well-written job description can generate interest for the job and your company, which will result in higher quality applications and interviews.
A well-written job description should include crucial details regarding the hiring process from beginning to end. This ensures that you and the candidates are on the same page in terms of what to expect. It can also help prevent ghosting, drop-offs, and a more fair and efficient hiring process.
Use a direct, clear language that is easily understood by all kinds of audiences. Avoid jargon and cliches that could confuse or deter potential candidates. It’s also important to utilize job postings as an opportunity to promote and support your diversity initiatives, so ensure that the language you use does not exclude any groups of people.
In addition, don’t overlook to include the main advantages and perks on your job descriptions. Include any benefits that your company provides like free lunches or a workplace with a fantastic view in your job description. These could be enough to convince potential employees to choose your company over a competitor. Also, you should mention any volunteer work or community involvement that your company is involved in. This is a factor that many potential employees consider when deciding which company to apply to.
GIPHY App Key not set. Please check settings