Media marketing is a le marketing numerique rapidly growing and evolving field that is introducing new ways to connect with the public through platforms such as YouTube, Facebook and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also offer email marketing campaigns to keep in touch with website visitors and loyalty program members.
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